Engagements and weddings are big business. Big, as in couples spend on average of $30,000-plus on a ring and ceremony. Slick and compelling marketing by the diamond and retail jewelry industry pushes spending between 1 and 3 month’s salary on a ring, suggesting the amount spent is directly reflective of the love you feel toward another person—illogical thinking, to say the least.
Over the years, expectations and traditions have relaxed as brides and grooms have taken a more personal approach to engagements and weddings. Despite this shift, diamond engagement rings continue to be extremely popular and pricey. Before getting caught up in the intoxicating current of an engagement, couples should pause and remember there are no rules when it comes to love.
Choosing an engagement ring should be a highly personal decision—a decision not based on monthly salaries, investment calculators, or societal pressure. For years, Braswell and Son have been helping couples find the very best in affordable luxury engagement and bridal jewelry. We recommend setting a budget reflective of income, goals, and lifestyle. Also, be realistic and discuss priorities, expectations, and considerations such as personal style, activity level, and meaning.
Braswell and Son carries an extensive and unique collection of exquisite vintage luxury engagement and bridal jewelry, hand selected by a discerning GIA trained staff. Our pricing is based on a small percentage of the actual value of a ring’s precious metal and gemstone components, and not over-inflated retail prices that often carry a markup of 1,000 percent. The way we do business allows us to take the time to get to know our customers, make solid recommendations and pass along amazing quality, character, and savings.
Love and life are all about balance. Most would agree that blowing big bucks on an engagement ring and accruing debt would equal a less than perfect beginning to a successful marriage. Don’t sacrifice a spectacular honeymoon or a down payment on a home for an expensive ring. Shop the best of both worlds—elegance at a reasonable price at Braswell and Son.