Diamond Solitaire Engagement Rings—Classic for a Reason

A round, brilliant cut white diamond nestled into the center of a Tiffany setting is the one and only choice for couples in love with tradition. It’s no surprise that the classic stone has remained popular for generations. A diamond solitaire is the ultimate showpiece in an engagement ring, just as the bride is the crown jewel of her own wedding.

Just one of the magnificent diamond solitaire rings available at Braswell & Son.

sThe 58 facets of a round diamond are engineered to optimize light refraction like no other cut, and the open prong framework of a Tiffany setting allows for ultimate light penetration, magnifying fire and brilliance. Stones that rank lower in clarity and color will still manage to impress with a round brilliant cut.

Looking for more information on diamonds? Download our Diamond Buying Guide!

Diamond solitaires are simple and classic, demand attention, and will never go out of style. They shine equally as bright on an understated band as they do on a band featuring smaller stones or antique embellishments. A diamond solitaire is attractive set in white gold or platinum to accentuate its brilliance, or in yellow or rose gold for an extra pop of contrasting color. Though round is by far most popular cut, oval, square, emerald and princess cuts are equally fine choices. For those pushing the boundaries of tradition, consider a rustic band inspired by nature, or a modern channel setting. To maximize a budget, look to an old mine cut diamond solitaire embedded within a fluted platinum illusion setting.

For generations, Braswell and Son have provided our customers with the very best in affordable luxury. We take pride in knowing that the relationships we build with our clientele are as valuable as the premium pieces we offer. Our graduate gemologist and GIA trained staff guarantees accurate examination, grading and valuation. We deal in new, pre-owned and luxury vintage diamond solitaires and are continually amazed by the variety of stunning and unique pieces that come into our store each and every day. If you are looking for something specific, by all means let us know! We place our expertise at each client’s disposal and would love to help you discover your perfect solitaire style and setting.

High Priced Chain Jewelry Stores: Buyer Beware

Chain jewelry stores have been bombarding us with concepts of “love” for years with their suggestive messaging. After all, why bother if he didn’t get it from Jared … and, doesn’t every kiss begin with Kay?

A word of caution: everything that glitters is not always golden.

Popular chain jewelry stores are not all what they promise. Slick advertising and lavish retail space in premium locations are expensive, and force an extreme markup on fine jewelry—as much as 1,000 percent! Chain jewelry stores are known for offering hyped up sales at rock bottom prices. However, the quality of diamonds and gemstones sold by chain stores is generally mediocre to poor, making most pieces unworthy of their price point, even when offered at a deep discount.

Purchasing from a chain jewelry store means paying mightily for overhead and a big name. So, why not consider buying from an established pawnbroker and be guaranteed exceptional quality at a fair price?

There is a misconception that pawnshops don’t offer good prices to the public for their pre-owned jewelry. The reason is that shops buy jewelry based on overall value and rarity of the piece, rather than original retail price. That means a new engagement ring bought for $5,000 retail will fetch only 10 to 20 percent of that cost ($500 to $1000) when sold to a pawnshop. Pawnshops in turn are able to pass along notable savings to their clients by reselling the piece for 30 to 40 percent above actual value ($1500 to $2000)—a massive savings as compared to the 1,000 percent markup typical of buying new from a chain retailer.

Braswell and Son, premium resellers of new and pre-owned fine and vintage luxury jewelry, will ensure you get what you pay for and receive the customer service you deserve. With an on-site graduate gemologist and GIA trained staff, we hand select pieces based on genuine quality and value to offer the very best in affordable elegance. At Braswell and Son, you’ll find our professional guidance, quality selection and great savings to be more than a cut above the typical chain store experience!