Braswell and Son Receives NPA’s Community Outreach Award

Each year the National Pawn Broker’s Association (NPA) selects one broker to receive its esteemed Community Outreach Award. It may come as no surprise to Braswell and Son’s loyal clientele to learn the company has won the Community Outreach Award!

Company president, Douglas Braswell, accepted the distinction at this year’s Pawn Expo in Las Vegas. The Outstanding Community Relations Award is presented to an NPA Pawnbroker or Affiliate who advances the standard and quality of life in their community through public service or volunteerism. So, what does it take for a company to be recognized for outstanding community relations three years running?

Family owned Braswell and Son is far from your average pawnshop. With three locations in central Arkansas and a vibrant online store, the company is redefining the concept of the conventional pawnbroker establishment. Along with offering the very best in affordable vintage luxury, Braswell and Son works to create lasting relationships with every transaction by offering a personal, knowledge-driven shopping experience and meeting the short-term financial needs of their customers.

Community building is the heart of the company, and it all starts with the close-knit and mutually supportive family of employees and extends into the city and its neighborhoods. A percentage of each store’s sales and auction merchandise is donated to support several local charities. Braswell and Son backs local outreach groups including: The CALL of Pulaski County, Faulkner County Boys & Girls Club, Children’s Advocacy Alliance, Exodus Project, Law Enforcement Officer Awards – 20th Judicial District, Pulaski County Sheriff’s Awards Banquet, and others. But it doesn’t stop there—in support of music education, the company donated 20 musical instruments to Little Rock Middle School and gifted a $1000 grant for instrument refurbishment.

With a reputation that speaks for itself, Braswell and Son is a hard working, generous company whose purpose is to build trusted relationships with their clientele and community, as well as provide exceptional merchandise and short-term loans, along with outstanding customer service.

If you’re in the neighborhood, come in and say hello! At Braswell and Son, you’re part of the family.

Diamond Solitaire Engagement Rings—Classic for a Reason

A round, brilliant cut white diamond nestled into the center of a Tiffany setting is the one and only choice for couples in love with tradition. It’s no surprise that the classic stone has remained popular for generations. A diamond solitaire is the ultimate showpiece in an engagement ring, just as the bride is the crown jewel of her own wedding.

Just one of the magnificent diamond solitaire rings available at Braswell & Son.

sThe 58 facets of a round diamond are engineered to optimize light refraction like no other cut, and the open prong framework of a Tiffany setting allows for ultimate light penetration, magnifying fire and brilliance. Stones that rank lower in clarity and color will still manage to impress with a round brilliant cut.

Looking for more information on diamonds? Download our Diamond Buying Guide!

Diamond solitaires are simple and classic, demand attention, and will never go out of style. They shine equally as bright on an understated band as they do on a band featuring smaller stones or antique embellishments. A diamond solitaire is attractive set in white gold or platinum to accentuate its brilliance, or in yellow or rose gold for an extra pop of contrasting color. Though round is by far most popular cut, oval, square, emerald and princess cuts are equally fine choices. For those pushing the boundaries of tradition, consider a rustic band inspired by nature, or a modern channel setting. To maximize a budget, look to an old mine cut diamond solitaire embedded within a fluted platinum illusion setting.

For generations, Braswell and Son have provided our customers with the very best in affordable luxury. We take pride in knowing that the relationships we build with our clientele are as valuable as the premium pieces we offer. Our graduate gemologist and GIA trained staff guarantees accurate examination, grading and valuation. We deal in new, pre-owned and luxury vintage diamond solitaires and are continually amazed by the variety of stunning and unique pieces that come into our store each and every day. If you are looking for something specific, by all means let us know! We place our expertise at each client’s disposal and would love to help you discover your perfect solitaire style and setting.

Diamond Cluster Engagement Rings: Stunning and Smart!

Few events are as memorable as an engagement—a truly special moment where one soul feels the desire to commit to another. An engagement is customarily celebrated with a proposal and a diamond ring. But, why stop at the conventional diamond solitaire? Instead, take the opportunity to make your engagement ring an expression of creativity and individuality with a diamond cluster design.

Why should the value of a relationship be measured by the size of a diamond? Influenced by societal obligation and Hollywood trends, many couples feel drawn to the classic diamond solitaire—and the bigger the better! However, depending on the wearer, classic can become cliché. Larger stones, though impressive, are just not practical for most women living real, dynamic lives. A stunning and smart alternative to the diamond solitaire is the diamond cluster.

Here Are Just A Few Of Our Stunning Diamond Cluster Rings On Sale Now

In an industry where value is determined almost entirely on demand, big rocks get attention, but they cost a pretty penny. Investing in an array of quality smaller stones versus one huge showstopper can result in significant savings—resources that could be directed toward another asset or experience, such as a down payment on a home or travel. The larger the carat weight, the larger the price tag; for example, it’s estimated a 2-carat oval solitaire would cost 60-75 percent more than a design of the same size featuring a cluster of smaller diamonds and/or gemstones.

Popular in antique settings of the Edwardian and Victorian eras, the quintessential diamond cluster combines the simplicity of a solitaire with richness of design. With a celebrated following all its own, the diamond cluster lends itself particularly well to organic, floral inspired designs, as well as structured, Art Deco and Architectural Revival styles.

Create your own masterpiece of luxurious opals surrounding a golden topaz, or discover a pre-owned treasure, rich with history. Braswell and Son carefully selects all of our exclusive estate jewelry and loose stones for quality and unique character.

Don’t get mired in tradition—now is your time to shine! Discover the very best in vintage luxury diamond cluster engagement rings at Braswell and Son.

Christmas in July: Shop Early Layaway Pawn!

Christmas In July Layaway Shopping
Make the most of your dollars by shopping our Christmas in July event. Put your items on layaway so they’re ready for the holidays.

What makes a thoughtful gift isn’t usually the price tag. Most people prefer and appreciate gifts that strike an emotional chord. Gifts become reminders of why special relationships are priceless.

As a society we are connected as never before. Yet, we oftentimes struggle to connect on an interpersonal level. The month of December is all about connecting through the act of giving, and is the perfect time to express our thoughtfulness to others. With the suffocating crush of retail, and the mindless ease of online “vanilla” shopping, how do you make the most of your holiday budget and deliver unique gifts that will make a thoughtful impression?

Here’s a tip that will transform the way you give: shop early, and shop layaway pawn! Put just 10% down now, and you’re gifts are ready to go by December.

Thanks to reality television shows like Pawn Stars and the popularity of shopping vintage and pre-owned from sites like eBay, Etsy and Craig’s List, pawn shopping is increasingly being recognized as a favorable and smart option.

Early holiday pawn shopping means no pressure access to an outstanding selection of new and pre-owned electronics, musical instruments, estate jewelry and vintage luxury pieces. Some shops even deal in fine art and rare wine—quite literally, there is something for everyone!

The savings are big! It is estimated that pawnshops offer merchandise at around 70 percent of retail price—and are always open to negotiation! At Braswell and Son, you can purchase items on layaway with 10 percent down, and arrange to pick up your items in December without the burden of a hefty credit card bill.

Short on cash? No problem! Bring in last year’s Christmas gifts or other valuable items such as gold, silver and gemstone jewelry, camera equipment or quality tools for instant cash or to secure a cash advance.

Imagine the look on your father-in-law’s face when instead of the usual gift card he’s presented with an original British One Penny Black postage stamp to fatten his collection!

This year, skip the stress of last minute holiday shopping and actually enjoy the season. Remember, charming and thoughtful gifts are waiting for you right now at Braswell and Son!

The Engagement Ring: A Financial and Emotional Investment

The modern engagement ring isn’t always considered a true investment because of its depreciation after the original sale. However, couples continue to spend outrageous amounts of money on an ornament that is to become the one and only tangible symbol of an emotional commitment. In a fluctuating market based completely on demand, there are several factors to consider guaranteeing the best value for your investment in love.

The value of components, rarity and history determine the worth of an engagement ring. The metal aspect accounts for only 5 to 25 percent of the total value, with yellow and white gold, and platinum being most popular. Platinum is five times more rare and is significantly more durable than gold. It will cost a bit more, but is well worth the investment. Choosing platinum will maximize the value of your ring by resisting wear and ensuring a secure, brilliant setting for your stone of choice.

Opting for an Asscher cut, brilliant oval, or pear shaped like the one pictured here can result in savings at the register.

The center stone is by far the most valuable element in any design, counting for 75 to 95 percent of total worth. Popular carat sizes come with a significant mark up. Staying just shy of common carat sizes will save up to 30 percent. Modern cut, white diamonds have become a bit mundane; instead, think about an orange, pink, green, red or black fancy cut diamond, which are around 1,000 times more rare and expressive.

Other asset worthy rarities to consider are antique, old mine cut and European cut diamonds. Cushion shaped and handcrafted, old mine diamonds are known for their square shape and were popular during the Edwardian and Victorian eras. Round in design, European cut diamonds have deeper proportions and were fashionable during the Edwardian and Art Deco periods.

Materials and workmanship, as well as history and commitment to love are the true measure of a ring’s value. Still, the single best way to invest in an engagement ring is to shop for vintage luxury and estate finds. For specialty pieces that are certain to hold value over time, look to the rich selection of affordable luxury at Braswell and Son.

Designer Handbags: Hidden Cash in Your Closet

Braswell & Son buys designer handbags

She is a reminder of your first, intoxicating trip to Paris. Ah, the soldiered London Plane trees standing at attention against a pale silver and blush sky along the Avenue des Champs-Élysées… It was your “all yellow” phase, when your Louis Vuitton Speedy 25 handbag in Tassil yellow was a sublime mix of sunshine and Audrey Hepburn. But now, to you she seems less sunshine and more Minion—so she sits alone, on the top shelf of the closet, hiding safely in her dust bag…

So, what’s a wise and resourceful woman to do?

How about selling your pre-owned designer handbag to Braswell and Son, because we’re buying! Vintage luxury handbags remain some of the most sought after merchandise on the market. Sell your bag for cash, or trade up to something that better fits your current fashion sensibility and lifestyle.

Not all pawnbrokers are created equal. Braswell and Son is a boutique broker with a passion for high-end accessories. As a preferred dealer in pre-owned and vintage luxury brands, we represent Louis Vuitton, Chanel, Gucci, Hermès and Prada, just to name a few. Our professional staff is carefully trained to identify pieces as authentic, as well as provide accurate appraisals so clients can be confident they are receiving fair value for their items.

Ready to sell?

To get the most out of your pre-loved designer bag, you will need to properly prepare it. Remove all of your items and gently clean both inside and outside surfaces, taking care to follow recommendations appropriate for the material. Note that some leathers will naturally develop a “patina” from contact with the skin, adding character and acting as a unique identifier of a genuine piece. Providing receipts, original packaging, dust bags or certificates of authenticity will help you secure the best offer for your bag.

Dealing in vintage luxury designer handbags has been a cornerstone of Braswell and Son’s retail and cash advance business since 1979. We offer professional, discerning service, and guarantee you’ll get the best return on your high-fashion investment. Don’t sell yourself short—maybe you have hidden cash hiding in your closet!

 

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High Priced Chain Jewelry Stores: Buyer Beware

Chain jewelry stores have been bombarding us with concepts of “love” for years with their suggestive messaging. After all, why bother if he didn’t get it from Jared … and, doesn’t every kiss begin with Kay?

A word of caution: everything that glitters is not always golden.

Popular chain jewelry stores are not all what they promise. Slick advertising and lavish retail space in premium locations are expensive, and force an extreme markup on fine jewelry—as much as 1,000 percent! Chain jewelry stores are known for offering hyped up sales at rock bottom prices. However, the quality of diamonds and gemstones sold by chain stores is generally mediocre to poor, making most pieces unworthy of their price point, even when offered at a deep discount.

Purchasing from a chain jewelry store means paying mightily for overhead and a big name. So, why not consider buying from an established pawnbroker and be guaranteed exceptional quality at a fair price?

There is a misconception that pawnshops don’t offer good prices to the public for their pre-owned jewelry. The reason is that shops buy jewelry based on overall value and rarity of the piece, rather than original retail price. That means a new engagement ring bought for $5,000 retail will fetch only 10 to 20 percent of that cost ($500 to $1000) when sold to a pawnshop. Pawnshops in turn are able to pass along notable savings to their clients by reselling the piece for 30 to 40 percent above actual value ($1500 to $2000)—a massive savings as compared to the 1,000 percent markup typical of buying new from a chain retailer.

Braswell and Son, premium resellers of new and pre-owned fine and vintage luxury jewelry, will ensure you get what you pay for and receive the customer service you deserve. With an on-site graduate gemologist and GIA trained staff, we hand select pieces based on genuine quality and value to offer the very best in affordable elegance. At Braswell and Son, you’ll find our professional guidance, quality selection and great savings to be more than a cut above the typical chain store experience!

Why Shop Second Hand or Pre-Owned?

With so many retail and online shopping opportunities, why should anyone consider shopping second hand or pre-owned?

We love this question, because the answers are what keep our clientele coming back to Braswell and Son, again and again. And, here’s why:

Amazing Customer Service

Most retail and online shopping experiences have become depersonalized. Sometimes, the big box and virtual options just don’t cut it. Our business is based on building personal relationships, and we depend on satisfied, repeat customers for our livelihood. We research trends, and educate ourselves in brand authentication and quality assurance to guarantee an outstanding customer experience.

Great Deals

Pre-owned does not always mean used or abused. Savvy shoppers know paying for a “new” label can cost a pretty penny. Braswell and Son offers an extensive collection of new and pre-owned items at well below retail prices. For the collector, our selection is an undeniable treasure trove of rare and one-of-a-kind vintage luxury finds. Whether you’re looking for an heirloom opal or a pair of sky-high Jimmy Choo heels, you will find deep savings paired with distinction.

Immediate Cash

Let’s be real, unfortunate financial circumstances can happen to anyone. Banks don’t grant small loans for immediate needs or unexpected emergencies. Pawnbrokers fill a niche unsatisfied by big lenders by providing immediate, short-term loans without a credit check or verification of employment. Pawn loans have an 85 percent redemption rate, meaning most people repay their loan amount and keep their item. What’s even better is the same item can be pawned over and over, potentially for a greater loan amount depending on current market value.

Exceptional Variety

Our premium inventory includes a wide selection of the highest quality, new and pre-owned computers, cameras, electronics and musical instruments, as well as art and collectibles. As a preferred reseller of affordable luxury, Braswell and Son represents excellence in fine and estate jewelry, and carries a large selection of designer handbags by Louis Vuitton, Chanel and Coach.

Shopping second hand doesn’t mean shopping second best. Look to Braswell and Son for a first rate shopping and pawn experience, and never pay retail prices again.

May 13th Celebrate The Grand Opening Of Our New Conway Location!

Enjoy food, fun, games and prizes as we celebrate the Grand Opening of our new Conway showroom, now located at 244 Oak Street, next to Ed’s Bakery and Auto Zone. Starting at 11:30am, we’ll be serving hot dogs and drinks. Kids can play on our inflatable bouncy slides, so bring the whole family! Participate in our All Day Diamond Dig for a chance to win a diamond (see details below), or Spin The Prize Wheel for a chance to win Braswell & Son swag, coupons, gift cards and more!

Special thanks goes to our Community Sponsors: Arbest Bank and Sam’s Club

Grand Opening Details

May 13th Beginning at 11:30am
244 Oak Street
Conway, AR 72032
(501) 328-2114
Click Here For Directions

All Day Diamond Dig

Spend $100 or more and you’ll have the opporunity to dig around our “Diamond Mine” for a chance to find and win a real diamond! (See store associate for details and information.)

Grand Opening Sales

Spend $100 & receive $10 off.
Spend $500 & receive $30 off.
Spend $1000 & receive $60 off.

You’re Invited To Our Trunk Show May 12 & 13th At Our Markham Store

Trunk Show Invite
You’re Invited to our weekend Trunk Show, May 12th & 13th!

Braswell & Son has Mother’s Day covered with a huge jewelry and designer bag show happening just in time. Don’t miss this great opportunity to find the perfect gift for mom at an unbeatable price.

Ask about our Friends and Family Discount: You and a friend can each earn $25 off your purcahse of $250 or more. Exclusions apply. See store for details.

Come shop our large selection of Vintage Louis Vuitton and designer jewelry. May 12-13 at 9101 West Markham in the same shopping plaza with Burlington Coat Factory. Just show us this post on your mobile device when you visit!

Click For Directions To Our Markham Store

 

 

Below Is Just A Taste Of The Incredible Selection In Store