The Louis Vuitton Monogram: Origins that Endure

Authorities of style: the jet set, actresses, entertainers, and models have carried the Louis Vuitton monogram for over 120 years. Ever wonder how the famous quatrefoil and interlinked LV originated, and what makes it perhaps the best-recognized symbol of quality and distinction after more than a century?

The Louis Vuitton story began at a time when transportation meant horse-drawn carriage, train or boat. Luggage had to be able to withstand rugged handling; therefore, people looked to craftsmen to build cases and trunks to transport and protect their personal belongings. Age 16 and new to Paris, Louis Vuitton became an apprentice with a French atelier designing and handcrafting custom boxes and trunks. Seventeen years later, Vuitton opened his own shop where the Louis Vuitton brand and distinctive LV monogram would originate.

Borrowing inspiration from the embellished earthenware tile in the family kitchen, Vuitton’s son, Georges, created the four-petal floral and interlocked LV pattern as a way to brand his father’s growing business. Little did they know the combination of a humble motif, artisanal craftsmanship, and industrious ambition would produce an enduring standard of beauty and performance.

As the company evolved, the Louis Vuitton emblem and pattern has adorned luggage, jewelry and watches, clothing, handbags, shoes, hats, and more. To ensure the house remained fresh and modern, Louis Vuitton partnered with designer, Marc Jacobs and artist, Takashi Murakami who amplified the brand and expanded the limits of the monogram by carving the iconic four-petal shape into the heel of a boot, and for the first time updated the trademark brown LV monogram to vivid Multicolore on white. For its 160th anniversary, the company commissioned six designers and artists to design bags in the classic Louis Vuitton monogram and colors. The cross-exposure challenge strengthened the brand’s cultural infusion and inspired a legion of new admirers.

Braswell and Son have been longtime admirers of the influential brand. Louis Vuitton handbags remain in demand and have become a mainstay of our retail business. For style that endures for up to 50 percent off retail, look to authentic, vintage luxury Louis Vuitton and Braswell and Son.